Why Digital Marketing?
One of the most common questions I get asked is, “Why did you decide to become a digital marketer after working as a travel consultant?” Making this leap has been one of the most rewarding risks I’ve taken. Witnessing the difference that a well-developed digital marketing strategy makes for a business never fails to inspire my work and motivate my team.
Below are a few examples of the ways in which digital marketing improves businesses of all types and sizes.
Word-of-mouth is one of the most powerful marketing tools available today. Digital advertising taps into the power of a great referral by making “likes”, comments, and other metrics of approval available for all to see. People are much more likely to choose a brand or product if they know their friends have a positive impression of that brand. With a robust social networking strategy, you can access the power of word-of-mouth marketing through multiple social media channels.
When was the last time you found yourself in a waiting room or riding a bus, and everyone around you wasn’t staring at their phones? How often do you engage in screen time from the comfort of your couch or bed? The vast majority of internet users do so from their smartphone. Mobile marketing allows brands to reach new customers and engage with existing customers from the comfort of their phones. Whether your customers or potential customers are at work, at home, or anywhere in between, you can reach them with the help of mobile marketing.
Engage in Preferred Communication Methods
Like any marketing strategy, your audience’s preferences matter most. It’s true that most people prefer to hear from their favorite brands via email. An engaging email marketing strategy puts targeted messaging right in your consumers inbox. You can even personalize the automated emails you send based on customer activity!
Put Your Brand Front and Center
Everyone uses Google, and most online business interactions begin with a web search. To capitalize on this, Search Engine Optimization (SEO) will increase ROI more than any other digital marketing channel. If you want consumers to see your company the next time they submit a Google search, it is essential that your business is on the first page. This is achievable with the right SEO strategy.
Print ads and TV commercials are expensive, and it’s difficult to track their return on investment. With digital marketing tools, it’s easy to access accurate research and analytics to determine your best strategies. With multiple cost-free digital marketing channels, it’s cheaper and more effective to engage in online strategies.
Get an Edge
Digital marketing levels the playing field between companies of vastly different sizes, due to its universally-accessible and cost-free resources. While larger brands will have more capital for paid advertisements, digital marketing allows smaller companies to compete right alongside them to build an audience and get their product out there.
One of digital marketing’s best features is how it allows a company to experiment with multiple aspects of a marketing campaign. A/B testing is much faster and simpler on a digital channel. It is possible to track simple changes, and use them to target potential customers with maximum efficiency. This testing can be used to better engage your target audience, improve CTRs, and more. The results of A/B testing can be used to improve targeting of many different types of ads. For example, if a company is targeting the same audience on Google as it is in a print ad, A/B testing will give valuable insight into what type of language will be effective for both.
Measuring digital analytics will help your company make informed decisions about the smartest and most efficient places to invest. Understanding numbers and figures for traditional marketing is an arduous process, but most digital platforms automatically provide the data for you. You can check out individualized reports on your account’s insights and measure the appropriate performance metrics to ensure success.
Digital marketing is a great way to personalize your marketing approach with segmentation. Results from customer behavior tracking can inform a more personalized outreach in order to improve your customer’s impression of your business or brand. A better impression translates to more sales, loyal customers, and brand advocates!
Engage in Account-Based Marketing
Account-based marketing uses personalized messaging to communicate with potential clients as markets of one. This extremely targeted marketing strategy results in a better use of resources, more customers, and a significant edge for both B2B and B2C accounts!
Grow Your Brand
Digital marketing allows an amount of automation that other marketing platforms just can’t accommodate. When the reporting is done for you, your managers and marketing teams have more time and resources to plan the next strategy. Allowing your team to focus more on their areas of expertise will improve your marketing strategy, grow your brand, and optimize your resources.
Meet Business Goals
The key to reaching your goals and finding success is through a robust digital marketing strategy. You’ll achieve more ROI, gather better data, make more optimized choices, and improve a better relationships with potential customers. Wondering where to start? There are many email templates and platforms that can help you to develop an email marketing campaign.
What do you think about the benefits of digital marketing? Are there any aspects that I didn’t mention? Let me know what you think in the comments below!
If you have any questions or would like to learn more about digital marketing, please reach out to Influence Digital Solutions!